Here at AdoptionEngine we know the trials and tribulations of matching with your child’s birthmother—we did it ourselves! We successfully organized a domestic private adoption through creating our own advertising campaign and digital media strategy. We know how overwhelming the prospect of growing your family through adoption can be.
Once you’ve decided to proceed with a domestic adoption, laws and registrations vary state by state. You need to connect with a lawyer (ideally specializing in adoption, check out the American Academy of Adoption Attorneys) or an adoption agency that is licensed in your state. There will be hoops to jump through, paperwork to fill out, fingerprints to secure, and more. Many people are surprised by the rigor of becoming licensed as adoptive parents—but it’s worth it!
Soon you will have the green light from your adoption team. If you pursue a private adoption, you are responsible for finding your own match. You connect directly with expectant women to see if your stars align and you will match as an adoptive family. There are many ways to go about this, but they all are some form of advertising. You can advertise in print, a classic strategy. You can also promote yourself on a matching website with other prospective adopters. AdoptionEngine wants expectant women to connect as easily and as directly as possible with you, without competition. We want them to come directly to your personal website and to call you directly. How do we do this? By helping you strategically advertise on the Internet.
Few people can devote the time and energy needed to promote yourself to the world through the many social media channels available on the Internet. It’s a challenge to stay on top of the lightening fast trends and constant evolution of the web, but AdoptionEngine does this research to maximize your reach to the young women who spend so much of their day connecting with others via social media networks.
In this month of love, we’re reminded why we started this all — we are blessed by our child’s birthmother’s choice of us as parents, and we want everyone to have similar joy. Martin Luther King, Jr. put it so well:
“Occasionally in life there are those moments of unutterable fulfillment which cannot be completely explained by those symbols called words. Their meanings can only be articulated by the inaudible language of the heart.”
― Martin Luther King Jr.